Poultry Industry NSW
Egeneration Marketing in consultation with key Government Departments and the Poultry Meat Industry Committee has completed a major economic analysis for the poultry industry in NSW. An important implication of the study is the development of a customised input-output tool for analysing the worth of the industry in three particular regions of NSW. The customized model uses a more factual industry approach based on extensive primary research. The study has relied on both qualitative and quantitative data compiled by Egeneration Marketing. Egeneration Marketing's expertise in online survey development was also used in the project. The poultry industry is very hands-on at the grower level but there are also some of the wealthiest private firms in Australia involved (processers). Accordingly, the research team had to work with a range of stakeholders across a complex terrain. Egeneration Marketing success in the project has led to a major public relations strategy to enhance the wealth of the industry and gain key steak-holder support.
